Ipsos Expertise

Ipsos Connect is the line of specialisation expert in measuring and amplifying how media, brands and consumers connect through compelling content, great communications and the right media, consolidating our expertise to bring new, data-driven, real-life, real-time, tech-driven insights to our clients.

 

Ipsos Marketing is the line of specialisation expert in addressing issues related to innovation, market understanding and path to purchase. Ipsos Marketing helps clients to define their marketing strategy, identify new opportunities, understand buying behavior, develop brands, services and products and optimize the allocation of their marketing expenditures.

Ipsos Loyalty is the line of specialisation expert in managing customer and employee relationships. Ipsos Loyalty helps clients build long term relationships with their customers and employees, by providing them with reliable and relevant measurement tools, and by guiding them in the set-up and management of customer satisfaction and loyalty strategies.

Ipsos Public Affairs is the line of specialisation expert in conducting public opinion, elite stakeholder, corporate, and media opinion research to help clients manage an issue, or advance their reputation.

Our expertise aims to lead the market in information-gathering, through a commitment to providing high quality research at a competitive price, in a format which allows our clients to make decisions quickly and accurately. To do so we offer 2 approaches (1) field & delivery and (2) Omnibus solutions.