What is GDPR?

GDPR is an EU Regulation that replaces the current Data Protection Directive 95/46/EC and will be directly applicable in all EU countries. It has been designed to reform, modernise and harmonise European data protection law. The GDPR will replace the current Data Protection Act in May 2018.

The regulations place the control of personal data firmly in the hands of the individuals it identifies. It achieves this by providing the various rights for individuals:

1. The right to be informed

2. The right of access

3. The right to rectification

4. The right to erasure

5. The right to restrict processing

6. The right to data portability

7. The right to object

8. Rights in relation to automated decision making and profiling.


The primary goal of GDPR is to harmonize the protection of personal data across all EU member states.

The lawful and correct treatment of personal information and maintaining the confidence of those with whom we deal is a vital component of our business operations.  Ipsos-Opinion is committed to meeting its obligations under the upcoming EU General Data Protection Regulations (GDPR).

Since this summer, our internal project team has been set up and has started to work on understanding what it means for us.