Qualitative Research Gain an understanding of underlying reasons, opinions, and motivations. Provide insights into the problem or helps to develop ideas or hypotheses for potential quantitative research,uncover trends in thought and opinions, and dive deeper into the problem. Ask for more.. Focus groups Individual interviews…
Social Research Understanding the perceptions of citizens, public service users and other stakeholders, including members, constituents, employees, donors, health porfessionnals, and voters.
Quantitative Research Quantify attitudes, opinions, behaviors, and other defined variables, generalize results from a larger sample population. Uses measurable data to formulate facts and uncover patterns in research. Services used: Cati (Telephone interviews) Face-to-Face interviews Mobile surveys Online surveys
Online research Engage the online environment in appropriate ways, and points the way forward for future research.
